Typography & Brand Voice
How we speak through type
Paneuropa
Our primary typeface. Modern, confident, and distinctive. Used for headlines, emphasis, and brand moments. Paneuropa is Tiki's official font used to produce its logos. It is licensed as: Open Font License (OFL)
Arial
Our secondary typeface. Neutral, accessible, and universally readable. Used for body copy, UI, and documentation.
Typography Rules
Do
- Use Paneuropa for headings, buttons, and short labels
- Use Arial for paragraphs, tables, and form elements
- Minimum Paneuropa size: 20 px
- Always define Arial as the Paneuropa fallback
Don't
- Use Paneuropa for long reading passages
- Substitute Arial for primary headlines
- Apply faux-bold or faux-italic to Paneuropa
- Introduce a third display font