Tiki Wiki CMS Groupware brand identity guidelines

Why define brand identity guidelines?

A brand is more than just a logo. A brand communicates everything people think of (such as quality, value for money and trustworthiness) whenever they see a name – whether that name is a charity, an airline or a soft drink.

Thus the Tiki brand represents a set of values and principles that define us and should guide the way we all behave.

In order to build on our position in people’s hearts and minds, it is vital to present ourselves consistently in the best possible light. That’s why elements like the logo, fonts and colors matter so much – they are the first thing that people see. They signify our values and principles.

Our brand values, together with our vision and mission are set out on the following pages. Anyone coming into contact with us will come away with a common view, as demonstrated by our community and communications living the values of the brand.

Some content has been moved from this page:

• Features
• Mockups
• ToDo
• Examples and references

See also

• https://tikitrackers.org/Branding
• https://wikisuite.org/Branding