The purpose of this guide is to give you an overview of the key elements of the new design and a few examples of how to apply it. We recommend that you read through this guide before starting any design work. Our aim is to give you all the help we can to produce high quality, consistent design that really brings our brand to life.
Why define brand identity guidelines?
A brand is more than just a logo. A brand communicates everything people think of (such as quality, value for money and
trustworthiness) whenever they see a name – whether that name is a charity, an airline or a soft drink.
Thus the Tiki brand represents a set of values and principles that define us and should guide the way we all behave.
In order to build on our position in people’s hearts and minds, it is vital to present ourselves consistently in the best possible light. That’s why elements like the logo, fonts and colors matter so much – they are the first thing that people see. They signify our values and principles.
Our brand values, together with our vision and mission are set out on the following pages. Anyone coming into contact with us will come away with a common view, as demonstrated by our community and communications living the values of the brand.
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